Winghook's Artful Revolution in Wall Hanging Solutions

Daniel da Hora's Campaign Reimagines Art History Classics

Winghook, a brand with Swedish design roots, has taken a leap into the art world with its first campaign, "Love Art," masterminded by the creative visionary Daniel da Hora. The campaign is a bold statement that challenges traditional methods of hanging art. Winghook is not just another nail or screw; it represents a new era of wall fixtures that promise to hold art securely and stylishly.

Da Hora's approach to the campaign is nothing short of revolutionary. By digitally manipulating iconic paintings, he invites viewers to a visual dialogue about the importance of placement and presentation. The campaign features altered masterpieces, where elements are either replaced or removed, creating a fresh narrative that emphasizes Winghook's utility and efficiency.

The technical prowess behind the campaign is impressive. Over 400 hours of digital treatment across multiple software platforms, including Procreate and Photoshop, have been invested into each piece. The meticulous attention to detail ensures that the color and lighting of the original works are preserved, even as the compositions are transformed. The resulting "new" paintings are a testament to the team's dedication to artistic integrity and technical excellence.

Winghook's campaign is not just a showcase of digital artistry; it's a challenge to the audience. The altered images prompt an interactive experience, urging art lovers to identify the differences. This engagement goes beyond mere observation, fostering a deeper appreciation for the original works and the innovative product that seeks to honor them.

The campaign has been recognized for its creative ingenuity, earning a Bronze A' Design Award in Advertising, Marketing, and Communication Design for 2024. This accolade is a nod to the campaign's ability to blend art, science, and design, enhancing our experience of art in our daily lives.

In conclusion, Daniel da Hora's "Love Art" campaign for Winghook is a masterclass in design and marketing. It not only introduces a superior product for art display but also reinvigorates our connection with classic art through a modern lens. As Winghook continues to redefine the art of hanging, it invites us all to see art—and the walls it adorns—in a whole new light.